Chance Events

01Challenge

Chance Organisation delivers tailor-made events and entertainment. It needed a distinctive brand identity that captured its blend of creativity, quality and fun. The identity had to celebrate a diverse range of events. Each one is delivered with exceptional attention to detail, and the identity needed to show that care.

02Idea

Hats Off. A crown of hats becomes the emblem of tailor-made entertainment, with the top hat at its heart. The idea grew from a moodboard of hats and heritage. It also works as a salute: hats off to a well-made event. The emblem runs across the logo, stationery and wider applications.

03What I did

As Senior Designer, I developed the initial concept from a review of the company's past event photography. I designed the identity, from the emblem and its illustration to the stationery and wider applications. I also oversaw print production through to the finished stationery.

04Craft & deliverables

• A review of past event photography
• Moodboard: hats and heritage
• Logo and top-hat emblem
• Stationery
• Wider applications