About

I’ve spent 12+ years at Design Bridge and Partners, working across some of the world’s most recognised global brands. My work spans luxury brand worlds, packaging and brand design, alongside experience in the fast-paced, commercially driven world of FMCG.

From shaping the big idea to delivering the final artwork, I bring a considered, hands-on approach to the creative process. Whether art-directing photoshoots, motion or illustration, or leading teams from initial concept through to final execution, I’m always driven by the central idea, ensuring it remains at the heart of the work and carries through every creative decision.

I’m an award-winning conceptual brand creative with over 18 years of experience across brand design, packaging and advertising. Having spent 12+ years at Design Bridge and Partners in London and Singapore, four years at Dew Gibbons (now Freethebirds) and the early part of my career at Elvis Communication, I’ve built a broad creative perspective, fuelled by a curiosity for ideas, a love of design and the challenge of bringing brands to life in unexpected ways.

Working across luxury and FMCG has given me a breadth of experience spanning packaging, branding, corporate design, advertising and brand worlds. I’ve led design teams, art-directed photoshoots and collaborated with illustrators, motion designers, CGI artists and production teams to bring ideas to life across a range of creative disciplines.