Whispering Angel 20th Anniversary

01Challenge

2026 marks the 20th release of Whispering Angel. Design Bridge and Partners helped create the brand alongside Sacha Lichine. In doing so, we helped create a category and spark the rosé renaissance. The brief was one creative idea to underpin every 20th anniversary activation, from bottle and gift case to launch event, film and social.

02Idea

It started with a whisper: 20 images, 20 stories, 20 years. We leaned into 20 of the stories that made Whispering Angel the global phenomenon it is. Each of 20 limited-edition bottles carries a label crafted around one story. Together they celebrate the whisper that became a conversation and started the rosé renaissance. The anniversary shipper is built from the same 20 images, from Sacha's vision to Provençal craft to global cultural moments.

03What I did

I led the creative direction, from initial concept development to presenting to the client. I directed and designed the packaging, illustration and branding, including the embossed labels and the anniversary shipper. I art-directed the social and motion work, and developed the wider campaign around the launch.

04Craft & deliverables

• 20 limited-edition labels with crafted embossed details
• An anniversary shipper built from all 20 images
• Esclans Sans, a bespoke headline typeface
• Key visual, launch event and activation
• A four-minute brand film, with social and motion