Rock After Dark

01Challenge

Rock Angel is the darker, more mineral alter ego of Whispering Angel. The brief was a premium limited-edition bottle inspired by the glamour and exclusivity of champagne culture. It needed to capture the drama and mystique of nightlife. The result had to feel bold, sophisticated and truly collectible.

02Idea

Rock After Dark. As night falls, a unique rosé arises, reserved exclusively for after dark. The idea is a luminous magnum, artfully lit from below. It casts shadows that dance amongst an elegant crowd. The story carries through the brand book pages, product and people photography, and the event invitation.

03What I did

I led the design direction, from initial concept development and design exploration to presenting to the client. I directed and designed the magnum's decoration and the brand book story pages. I art-directed the product and people photography, and oversaw print production.

04Craft & deliverables

• Initial design exploration
• A luminous magnum, lit from below
• Brand book story pages
• Product and people photography
• The magnum in the club, and the event invitation