Biscuits for Drinks

01Challenge

These biscuits are made to be dunked, each one paired with a specific Fortnum & Mason drink. The challenge was to reconcile two sets of category codes: biscuits and drinks. The packs also had to explain a completely new product proposition and ritual. It was the first design within the Biscuitorium's Curiosa pillar.

02Idea

Please. Dunk. Responsibly. A range of sweet and semi-sweet treats designed to accompany specific F&M tipples, with gin, wine, champagne and whisky pairings. Each biscuit has its own story, hidden as a discoverable detail within the gold biscuit stamp. The illustration is a surreal and eclectic depiction of the mixologist and his craft. Strange juxtapositions and eccentric storytelling run throughout.

03What I did

I led the creative direction, from initial concept development to presenting to the client. We explored three creative territories before choosing Please Dunk Responsibly. I directed and designed the packaging and illustration, including the gold biscuit stamp. I then oversaw print production through to the finished range.

04Craft & deliverables

• Three creative territories explored, one chosen
• A gold biscuit stamp hiding each biscuit's story
• A pack story for every pairing
• Packaging for gin, wine, champagne and whisky pairings
• Dunking films and GIFs